Earthing®
Earthing needed a brand overhaul to refresh their educational output and company voice to improve dwindling sales and create a fresh buzz for their products via their email list, website, Amazon, and social media channels. The strategic repositioning of the company was created around a mission of authenticity and innovation.
Revamped full-funnel marketing across DTC, Amazon, and affiliate channels, achieved record-breaking 4th quarter sales.
Implemented analytics-driven creative optimization on the website, increasing conversion rates 42% and reducing CAC by 18%.
Reworked retention marketing, launching an integrated email and SMS growth strategy. Results included a 101% increase in email subscribers, a 15% increase in open rate, a brand new 31K+ SMS list in 6 months, and an email conversion rate (direct revenue attribution) of +55.9%. Average ROI of 9,034% per month.
New strategy on social media channels to build an active community of engaged participants resulted in organic increases on Instagram of 192%, Facebook of 15%, 11:1 ROAS on Meta ads, and an affiliate program that regularly resulted in $100,000+ sales each month. Increased views of The Earthing Movie from 1 million to 4.5 million on YouTube.
Managed a multimillion-dollar annual marketing budget and rebuilt the in-house team spanning eCommerce, creative, and retention.
Planned, organized, and directed multiple photoshoots at different locations in MA and RI. Hired models, shopped, styled and directed the shoots.
EMAIL CASE STUDY
Goal: Sell the remaining inventory (200,000) Earthing Sticky Mats, a historically slow-selling product.
Email Sequence Results: 133% revenue increase, 65% conversion rate increase
EMAIL 1: Why So Sticky?
EMAIL 2: Let’s Talk About Feet
Email 3: Your Stickiest Questions Answered!
Email 4: How To Slay Dragons While Grounded
Email 5: Free Sticky Mat Offer Ends Tonight