About Me

I’ve always been an artist and a writer at heart.

In Kindergarten, I was the kid at the bus stop getting lost in the beauty of the light filtering through the trees while the other kids were talking about cartoons. In high school, everyone assumed I’d go to college for art, but I let one too many well-intentioned people tell me that art wasn’t a “real career,” and I pivoted into business instead.

In my 20’s, I managed multi-million dollar retail businesses during the day. At night, I’d grab a charcoal pencil and bring fantastic creations to life in stained overalls and a red bandana. I didn’t realize it then, but those two worlds, high-pressure business management and deeply personal creativity, were quietly shaping the foundation of my future career.

When my first son was born, he arrived limp and blue, and in an instant, my life turned upside down.

District stores, corporate ladders, and everything that once felt urgent fell away. My world for the next few years became his recovery—therapy appointments, seizure tracking, behavior plans, and learning how to advocate fiercely and patiently at the same time.

At the same time, businesses were changing dramatically. Brands were no longer just logos, radio advertisements, and taglines on window signs. They were becoming stories, communities, digital experiences, content, conversations, and relationships with customers.

Everything I had learned about business, people, leadership, writing, design, sales, and creative thinking came together when I returned to the workforce and stepped fully into brand building.

For 17 years, I’ve worked across nearly every part of marketing, helping both start-ups and established companies figure out who they are, how to communicate it, and how to turn that clarity into growth.

My experience spans brand strategy and positioning, creative direction, copywriting, graphic design, e-commerce, website development, SEO, email and SMS, social media, paid advertising, affiliate and influencer marketing, PR, product launches, retail and wholesale marketing, content strategy, photoshoot direction, customer acquisition, retention, and conversion optimization.

I’ve helped build emerging brands from the ground up and stepped into established companies that needed sharper positioning, stronger creative direction, better systems, and a more cohesive customer experience. My work has included developing brand voices, shaping go-to-market strategies, leading creative teams, building websites, creating campaigns, writing and designing marketing materials, overseeing paid and organic channels, directing launches and photoshoots, and connecting marketing strategy to broader business goals.

I’m a strategist, but I’m also a maker.

I can look at the larger business problem, develop the strategy, organize the people and moving pieces required to execute it, and then sit down and write the copy, design the piece, edit the page, build the campaign, or help bring the idea to life.

A great brand isn’t created by one clever campaign. It’s built through hundreds of decisions that all feel like they came from the same place: the words on the website, the way a customer service email sounds, the photograph someone stops scrolling to look at, the packaging that arrives at their door, the story employees tell about the company, and whether the customer experience actually lives up to what the marketing promised.

The strongest brands combine strategy with humanity. They understand their customers, know what they stand for, communicate clearly, and give people a genuine reason to care.

That’s the kind of work I love doing.

If you have a brand, business, or idea that needs clarity, creativity, stronger positioning, or simply someone who can see both the big picture and all the pieces required to make it happen, I’d love to hear your story.

Let’s connect.