Air & Anchor®
Focusing on the sh*t that matters, this lifestyle brand has a brazen voice, strong aesthetic, and is committed to celebrating all the small moments in life that really matter. With jewelry and home goods, there’s something for everyone at this vintage-loving, made in the USA company. The creative focus was to build a visually consistent brand with a kickass voice that would immediately be recognized as theirs…while selling a ton of products online.
Developed the voice of the brand and ensured consistency across all channels.
Wrote product names & descriptions, ad copy, and blog posts.
Wrote and designed marketing materials for each lifestyle product.
Oversaw the monthly content calendar creation and engagement on the Instagram channel as well as developed an influencer program.
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Press Kit Card - Throw
Wrote designed this Card used to educate the Press about the Even Keel Throw.
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Press Kit Card - All Lifestyle Products
Wrote and designed these Cards used to educate the Press about each lifestyle product.
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Social Media Influencer Guide
Influencer guide sent to men with online followers who matched with the brand’s clientele to develop partnerships.
From Past To Present
BLOGS
Sodalite…Can We Be Besties?
Stay Anchored In The Small Moments