Barefoot Sales Corporation

Creative Director & Copywriter

April 2020 - January 2022

Creators of the only patent-protected grounding products on the market, Barefoot Sales Corporation needed a brand overhaul for its product lines Earthing® and Ground Therapy®. Earthing needed to refresh their educational output and company voice to improve dwindling sales and create a fresh buzz for their products via their email list, website, Amazon, and social media channels. Ground Therapy needed a new website and Amazon presence as well as a revamp of their social media presence. The Earthing Movie was to be used as a tool to attract new customers via YouTube, Instagram, and Facebook.

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Projects

 

    • After analyzing the list demographics, past emails sent, and company goals, a fresh voice was developed for the company, email campaigns were designed and written to both educate the readers and entertain the readers.

    • In 500,000 sends, email conversion rate (direct revenue attribution) was +55.9%. Overall conversion rate, showed a +18.5% improvement in revenue.

    • Average Open Rate improved from 13.8% to 21.48%.

    • Average Click Through Rate improved from 0.68% to 1.38%.

    • Case Study email sequence is below.

    • Oversaw content calendar creation, upholding brand vision and voice.

    • Grew the Earthing Instagram channel organically by 192%.

    • Grew the Earthing Facebook channel organically by 15%.

    • Grew the Ground Therapy Instagram channel organically by 83%.

    • Grew The Earthing Movie Instagram channel organically by 93%.

    • Developed an Earthing Influencer Program that regularly brought in $30,000 in sales per month.

    • Earthing and Ground Therapy didn’t have any lifestyle photography of their products. Planned, organized, and directed multiple shoots at different locations around MA and RI. Hired models, shopped and styled the shoots.

    • Created an organized storage system of more than 500 photos for use on the website, social media channels, and other marketing collateral.

    • Concepted and created website sales banners, newsletter banners, Google Ad banners, YouTube Ad banners, social media memes, and Ebooks.

    • Product page descriptions, kit cards, policy pages.

    • Wrote and created all of the pages on the new Ground Therapy website.

    • Rewrote and redesigned the homepage of Earthing.com. Wrote and created new pages: What Is Earthing, About Clint Ober, Product Authenticity, Guarantee, Meet The Team, Contact Us.

    • Wrote and created free Ebook

 

CASE STUDY

Email Sequence to sell educate about, and sell, Earthing Sticky Mats

Email Sequence Results: 133% revenue increase, 65% conversion rate increase

 

EMAIL 1: Why So Sticky?

EMAIL 2: Let’s Talk About Feet

Email 3: Your Stickiest Questions Answered!

Email 4: How To Slay Dragons While Grounded

Email 5: Free Sticky Mat Offer Ends Tonight

The Most Important Health Discovery Of Our Time Earthing Ebook

The Most Important Health Discovery Of Our Time Ebook: Wrote, designed, and constructed it.

Ground Therapy Shopify Website: Wrote, designed, and constructed it (per their brand standards)

Earthing Shopify Website: Wrote, designed, and constructed new pages: What Is Earthing?, Product Authenticity, About Clint Ober.